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Sama Atelier
05Fall Winter 2024

The First Films

Veil and Alexandra: where the house learned to tell stories.

The collection film

A bride in black at a weathered threshold. A candlelit house and a letter never sent. The first two films, and the vocabulary of everything since.

Before the collections had stages and gardens, there were two short films. Veil sent a black-veiled bride through a pointed stone arch; Alexandra dressed a period romance in velvet and white lace. They remain the house's founding gestures: couture conceived as cinema.